Transmedia storytelling is the methodology of creating narratives/media to be communicated through different outlet and communication channels such as, live interaction, outdoor, novel, movie, social media and mobile — each piece of media functions as a standalone story experience and might contributes to a larger narrative or a bigger picture.

Transmedia storytelling is also about creating content that involves audience interaction as a part of the narrative as the story evolves over time.

The concept is used at marketing campaigns, social awareness, creating brands and their stories, and also in launching products and their ongoing stories.