Transmedia storytelling is the concept of crafting narratives and media to be communicated through different outlet as in marketing, live interaction, outdoor, novel, movie, or mobile — every media functions as a standalone story experience. Each piece works alone and also contributes to a larger narrative.

Transmedia storytelling is concerned with creating content that involves audience interaction as a part of the narrative as time evolves.

The concept is used in  social causes, creating brands and their stories, and also products with their ongoing activities.