Transmedia storytelling is the act of creating content and stories that engage an audience through different media outlets.

Each piece of media—whether it’s an advertisement, social media post, live interaction, outdoor, novel, video game, mobile app, or a movie—functions as a standalone story experience. Like each piece contributes to a larger narrative.

Transmedia storytelling is also concerned of creating content that actively involves audience interaction as a part of the narrative as the message evolves.

Transmedia storytelling takes into consideration how we perceive and process information and creative visuals, then constructs meaning by linking and exploring multiple sources of media.