human experience
'The EyeFamily

the theme and some details 
how it starts
Sony objectives 

tell the story of their new phone to the public 

story 

why people read

client

the spark to this project came when we get to know that white canvas to create and show innovation with limitless borders.  and with minimum criteria, just with the financial limit and the time to introduce the new phone to the market on the ground in a creative informative way 

SONY

product

XPERIA mobile

EyeRemember

EyeSense

The Eye Wearable

tags

inclusive design

computer vision

human-machine interaction

EyeRemember
EyeSense
The Eye

EyeFamily

product

XPERIA mobile

experience design
product innovation
media production
campaign operation

Innformative- esy - creative - appealing