human experience
'The EyeFamily
the theme and some details
how it starts
Sony objectives
tell the story of their new phone to the public
story
why people read
client
the spark to this project came when we get to know that white canvas to create and show innovation with limitless borders. and with minimum criteria, just with the financial limit and the time to introduce the new phone to the market on the ground in a creative informative way
SONY
product
XPERIA mobile
EyeRemember
EyeSense
The Eye Wearable
tags
inclusive design
computer vision
human-machine interaction
EyeRemember
EyeSense
The Eye
EyeFamily
product
XPERIA mobile
experience design
product innovation
media production
campaign operation
Innformative- esy - creative - appealing