Creative concept
Experience design
Campaign creation

client

SONY

product

XPERIA mobile

marketing experience 'SONY

One brief sentence: 'we are going to launch a new mobile edition, what can we do new!', Sony said. The inspiring moment when you know that the canvas for creativity is fully open.

Sony Marketing Campaign

A unique experience to let the user try the new phone features without the need of touching it. The idea was to give people the chance to enjoy and memorize, at the same time and reach the highest number of audience.

A designed booth where people can pass through stages of media to get different messages through different media mediums and activities. The experience consists of a holographic display, augmented reality through the phone, and a huge phone mockup. And to close the cycle, visitors had the opportunity to share their experience on an interactive screen.

Holographic disply for Sony mobile

3D 'holographic display

Concept design

Holographic Media

Transmedia Storytelling

Interactive Experience