Experience design, or core experience is the general design and engineering of an experience that involves human interaction; either with the surrounding environments, technology, or an experience with gadgets and screens. The core experience design takes into consideration how humans perceive and engage in the interaction with a creative sense.

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ID experience is a blend of innovative concepts, creative direction, modern technologies, and human factors design psychology. Specialised in  in crafting brand new experiences that challenge the status quo, in solving problems or creating new opportunities and open possibilities.

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ID' stands for identity; each design of an experience carries its own uniqueness and creativity.