Experience design, or core experience is the general design and engineering of an experience that involves human interaction; either with the surrounding environments, technology, or an experience with gadgets and screens. The core experience design takes into consideration how humans perceive and engage different senses.

​

ID experience is a blend of creative direction, modern technologies, and human factors in crafting brand new experiences that challenge the status quo, in solving problems or creating new opportunities.

​

ID' stands for identity; each piece of an experience carries its own unique one.