Concerned about the human experience in the design,  known as an interdisciplinary of psychology, human capability, and human-interaction.

Simply, creating an experience with applying what we know about humans — such as cognitive, and physical abilities and limitations — as one of the basic aspects of core design.

Human factors psychology can be applied to almost any everyday design. As a tool to solve challenges and to create new possibilities. The role of the human factor is to innovate as well as to improve a current experience, a product or service, in order to make it more usable, safer, or pleasant and efficient to use.