branch of science for understanding humans and their interaction with the environments around and with the technology. 


Concerned about the human experience in the design,  known as an interdisciplinary of psychology, human capability, and human-interaction.

Simply, how we can create an experience with applying what we know about humans — such as cognitive, and physical abilities and limitations — as multiple aspects in the core design.

Human factors psychology can be applied to almost all everyday design. As a tool to solve challenges and to create new possibilities.  The role of human factor is to innovate as well as to improve a current experience, a product or service, in order to make it more usable, safer, or pleasant and efficient to use.