Ideation & Creation
Media Diplomacy - LC
Inspiration to create a fashion experience, that is impressive and novel for the purpose of audience engagement.
A hologram model instead of a mannequin that gives a live fashion modeling as an unprecedented experience.
An unconventional way for the visitor to experience the future of fashion retail. The fashion model was showing the summer collection in store, showcasing different fashion trends.
The concept was created by ID inspire working together with the brand agency Saatchi & Saatchi. The experience and the media is imelemented by LC Holographic Media.