Experience design, or core experience is the general design and engineering of an experience that involves human interaction with the world around. This interaction fundamentally can be with the surrounding environments, technology, or interaction with gadgets and screens.
A core experience design takes into consideration how we perceive and engage with all senses possible.
The creative concept is the process of ideation and crafting a brand new experience that can evoke the status quo to solve a challenge or inspire a human potential.
HUMAN & TECHNOLOGY EXPERIENCE