ID LABS is an award winning research into design lab, concerned with creating solutions and scenarios that are capable of transforming how we use technology, and how we interact with the surrounding environments.

An intersection between  human factor psychology  research,  design, and creative technology. In related topics of interest to overall well-being, possibilities in using advanced technology to enhance everyday interaction. Challenging the status quo with practical solutions to major challenge such as, how to cope with aging, how to manage disability with modern technologies like computer vision and artificial intelligence. Moreover, how to innovate modern technology that blends in harmony with our natural environment that facilities life and advances our talents and capabilities.

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ID LABS is the research arm at Lovecreation, conducting own research, and with cooperation with external parties 

such as the European Union, research centres, and universities.