The first thing before starting with a design of a new brand or product is to create an identity that reflects its core essence. From this identity the visuals that express this identity start to come up to life.
The brand identity is the manual that creates the visuals that reflects the core essence of a brand along the way whatever the medium is. The medium, 'media or channel' can be traditional channels like poster, card, website or tv, it can be immersive like 3d experience or a projection story show, also it can be like chocolate .
We love the rebranding process, the revamp of an existing brand is inspiring to witness the transformation before and after, old and new as an evolution process or even sometimes total makeover.
Creating a visual identity is critical, however elementary to creating any visuals we create a brand reflects the core essence of a product, company or yourself. Creating a brand identity is a creative process .
What is the 'persona brand manual'? inspiration guidelines that reflects the core essens of the brand in a form of 'brand persona' set of preferences, colors, metaphors, sounds sometimes,..etc. documented in a file as
Sharp - Clean - Clear - minimal - authentic
energy ratio (male/female)
white - silver - elegant - highly refined
+ 70 / - 30
FIT - SMELL fresh
white l black . gray l purple
red season 2
clean look - trust - conscious
NOT ignorant - little fun as possible
disipline - team - order
HUMAN FACTOR CONSULTANCY
500 Terry Francois Street
San Francisco, CA 94158