Identity creation 

The first thing before starting with a design of a new brand or product is to create an identity that reflects its core essence. From this identity the visuals that express this identity start to come up to life.

The brand identity is the manual that creates the visuals that reflects the core essence of a brand along the way whatever the medium is. The medium, 'media or channel'  can be traditional channels like poster, card, website or tv, it can be immersive like 3d experience or a projection story show, also it can be like chocolate .  
We love the rebranding process, the revamp of an existing brand is inspiring to witness the transformation before and after, old and new as an evolution process or even sometimes total makeover.   
Creating a visual identity is critical, however  elementary to creating any visuals we create a  brand reflects the core essence of a product, company or yourself. Creating a brand identity is a creative process .
What is the 'persona brand manual'?  inspiration guidelines that reflects the core essens of the brand  in a form of 'brand persona' set of preferences, colors, metaphors, sounds sometimes,..etc. documented in a file as 

 

Entry

Sharp - Clean - Clear - minimal - authentic 

attributes 

main remarks

energy ratio (male/female)

feeling 

colors

season

white - silver - elegant - highly refined

+ 70  /  - 30 

FIT - SMELL fresh

white l black . gray l purple  

red season 2

All seasons

Branding Artwork

blend =alternative-co.exist 

universal 

clean look - trust - conscious  

NOT ignorant - little fun as possible
'cool smile'  

Artwork

Playground

DESIGN'LAB

disipline - team - order

HUMAN FACTOR CONSULTANCY

AD'DY

ADY

Two Models_edited.jpg

July 12-20

Pop-Up Shop

500 Terry Francois Street

San Francisco, CA 94158