CREATION

experience design
holographic display
campaign production

product

XPERIA mobile

SONY

client

marketing experience 'SONY

story 

The spark for this project came when a question came in one brief sentence 'we are going to launch a new mobile edition, what can we do new!  To know that the canvas for creativity was open. So many ideas came to one place to create an interactive marketing fun experience  

The creation:

The joy and the experience was the drive, Three concepts to one interactive experience, design for an experience to let people emerge into in an entertaining and joyful meaning.
 

Informative - creative - appealing

Art of storytelling...

over the sky, under water

tags

transmedia storytellling

marketing experience

campaign  design

3D effect 'holographic display