experience design
campaign creation

product

XPERIA mobile

client

SONY

marketing experience 'SONY

story 

one brief sentence: 'we are going to launch a new mobile edition, what can we do new!'  To know that the canvas for creativity was open. So many ideas came to one place to create an interactive marketing fun experience  

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The creation:

a creative experience in five stages of interaction, as a journey to experience the phone in a different interactive way with visual holographic display. Augmented reality to different environments, and sharing on a touch screen to announce winners of the new phone.
 

over the sky, under water

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3D effect 'holographic display

transmedia storytellling

marketing experience

campaign design