experience design
campaign creation
product
XPERIA mobile
client
SONY
marketing experience 'SONY
story
one brief sentence: 'we are going to launch a new mobile edition, what can we do new!' To know that the canvas for creativity was open. So many ideas came to one place to create an interactive marketing fun experience
The creation:
a creative experience in five stages of interaction, as a journey to experience the phone in a different interactive way with visual holographic display. Augmented reality to different environments, and sharing on a touch screen to announce winners of the new phone.
over the sky, under water
3D effect 'holographic display
transmedia storytellling
marketing experience
campaign design
