CREATION
experience design
holographic display
campaign production
SONY
client
marketing experience 'SONY
story
The spark for this project came when a question came in one brief sentence 'we are going to launch a new mobile edition, what can we do new! To know that the canvas for creativity was open. So many ideas came to one place to create an interactive marketing fun experience
The creation:
The joy and the experience was the drive, Three concepts to one interactive experience, design for an experience to let people emerge into in an entertaining and joyful meaning.
Informative - creative - appealing
Art of storytelling...
over the sky, under water
tags
transmedia storytellling
marketing experience
campaign design
3D effect 'holographic display