CREATION

experience design
holographic display
campaign production

product

smart Eye

Human interaction

SMART EYE
empathy device

story 

The spark for this project came when a question came from Sony with one brief sentence 'we are going to launch a new mobile edition, what can we do!    To know that the canvas for creativity, in that case, is borderless. The main idea came to create an interactive marketing experience to introduce the new edition. create an experience with passion!

The creation:

Three concepts to one interactive visual experience, design a center point to let people experience attract and communicate with the audience in an entertaining and joyful meaning.
 

achievements

Informative - creative - appealing

Art of storytelling...

Smart-Eye.png

smart Eye at TNW Amsterdam

tags

transmedia storytellling

marketing experience

campaign  design

3D effect 'holographic display