The spark for this project came when a question came from Sony with one brief sentence 'we are going to launch a new mobile edition, what can we do! To know that the canvas for creativity, in that case, is borderless. The main idea came to create an interactive marketing experience to introduce the new edition. create an experience with passion!
Three concepts to one interactive visual experience, design a center point to let people experience attract and communicate with the audience in an entertaining and joyful meaning.
Informative - creative - appealing
Art of storytelling...
smart Eye at TNW Amsterdam
3D effect 'holographic display